🤯 Basecamp ditches the cloud and saves $1M.

Could This Be Your Company’s Next Move?

David Regalado
5 min readDec 22, 2023

The cloud has risen as a dominant force in the tech landscape, promising agility, scalability, and cost-efficiency. But is it always the right choice? A growing movement — the #CloudExit — is challenging this assumption, showcasing successful migrations back to on-premises infrastructure. So, when should you embrace the cloud, and when might it be time to say goodbye?

Dr Strangelove | Sir! I have a plan! | thecodemancer_ | 🤯 Basecamp ditches the cloud and saves $1M. | CloudExit | Cloud Exit | Cloud Engineering | Data Engineering | Data Architecture | Data Strategy | Cloud Strategy | Business Strategy
Meme based on the movie “Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb“. I call this meme “Dr. Strangelove or: How I Learned to Stop Worrying about my On-Premises“.

Reasons to Embrace the Cloud

  1. Startups and Agile Businesses: For new ventures and those with rapidly evolving needs, the cloud’s INSTANT PROVISIONING and ELASTICITY are invaluable. Scaling resources up or down is effortless, adapting to unexpected growth or fluctuating demand.
  2. Global Reach: Cloud providers offer extensive global networks, enabling instant delivery of content and services to geographically dispersed audiences. This can be crucial for e-commerce platforms and businesses with INTERNATIONAL CUSTOMERS.
  3. Disaster Recovery and Redundancy: Replicated data centers and automated FAILOVER MECHANISMS built into cloud services provide robust disaster recovery capabilities, safeguarding against infrastructure outages or natural disasters.

Reasons to Consider Cloud Exit

  1. Cost Optimization: For mature businesses with stable workloads, on-premises solutions can offer significant LONG-TERM COST SAVINGS. Eliminating recurring cloud subscriptions and managing hardware yourself can unlock substantial financial efficiencies.
  2. Control and Security: Owning your infrastructure grants greater control over data security and privacy. Concerns over vendor lock-in and potential data breaches can be mitigated by managing your own hardware and software stack.
  3. Performance and Customization: Fine-tuning hardware and software to your specific needs can optimize performance and resource utilization. This level of customization is often limited in cloud environments due to standardized configurations.

Case Studies: Navigating the Decision

Companies like Basecamp and HEY slashed their IT spending by millions after migrating to on-premises solutions, proving the cost-saving potential. However, both emphasize the importance of analyzing individual needs and workload stability before making the switch.

Dr Strangelove | Sir! I have a plan! | thecodemancer_ | 🤯 Basecamp ditches the cloud and saves $1M. | CloudExit | Cloud Exit | Cloud Engineering | Data Engineering | Data Architecture | Data Strategy | Cloud Strategy | Business Strategy
Graph showing the tremendous cost reduction. During the first months of this Basecamp/HEY initiative, we can see that the large percentage of the budget was allocated to cloud services such as AWS OpenSearch, AWS RDS and AWS EC2 instances. Source: https://world.hey.com/dhh/the-big-cloud-exit-faq-20274010

X celebrates a 60% reduction in cloud costs and increased innovation by doing more on-premises, demonstrating efficient operations with a significantly smaller team.

These cases illustrate the viability of cloud exit for even large organizations.

The Final Verdict: A Balanced Approach

There’s no one-size-fits-all answer to the cloud vs. on-premises debate. Each organization must carefully evaluate its unique needs, resources, and technological landscape. Consider these factors:

  1. Workload requirements and stability: Predictable workloads with consistent resource demands may benefit from on-premises optimization. Dynamic workloads with bursts of activity might find the cloud’s scalability more advantageous.
  2. Cost structure and long-term financial outlook: Analyze your current cloud spending and compare it to projected on-premises costs, including hardware investments, maintenance, and personnel. Factor in potential savings over time to determine the most financially viable option.
  3. Technical expertise and capabilities: Assess your in-house IT resources and expertise required for managing on-premises infrastructure. Consider whether outsourcing certain aspects might be cost-effective.
  4. Growth plans and future flexibility: Consider your anticipated future growth and resource needs. Cloud solutions offer greater flexibility to rapidly scale resources, while on-premises might require humongous upfront investments to accommodate future expansion.

Remember, the cloud and on-premises aren’t mutually exclusive. Hybrid cloud models can leverage the best of both worlds, enabling you to migrate specific workloads to the cloud while maintaining others on-premises.

Do you want to explore hybrid or multi-cloud technologies? I highly recommend exploring Anthos.

Approaching this decision with a mindful gaze at your unique circumstances and a clear understanding of your goals is key. Ultimately, the decision to move to the cloud or exit it should be informed and strategic. DON’T BLINDLY FOLLOW TRENDS. Analyze your specific circumstances, explore available options, and choose the path that best supports your business goals and maximizes your long-term success.

The cloud decision — to dive in or swim away — is one of the most critical choices any business faces today. And while the internet boasts countless articles and guides, navigating this complex landscape on your own can be OVERWHELMING.

This is where a skilled cloud consultant becomes your secret weapon. Unlike cloud providers with vested interests, a good consultant offers objective analysis and unbiased recommendations. They serve as your trusted advisor, helping you cut through the marketing hype and assess your unique needs with a clear, critical eye. They can add value in areas such as cost optimization, technology evaluation, security considerations, and even developing a robust exit strategy if needed. Remember, the cloud decision is too important to leave to chance. Don’t go it alone — contact a cloud consultant today and unlock the true potential of the cloud for your business.

Question for readers:

Has Basecamp’s experience inspired you to re-evaluate your company’s cloud strategy? If so, share your thoughts and experiences! Have you transitioned from cloud to on-premises or vice versa? What factors influenced your decision, and what advice would you offer others facing this critical choice? Let’s continue the conversation and help each other navigate the complex landscape of cloud vs. on-premises infrastructure.

For more information, I recommend the following reading:

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David Regalado
David Regalado

Written by David Regalado

Founder @Data Engineering Latam community, the largest and coolest data community in Latin America ;) Passionate about all things data! beacons.ai/davidregalado

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